1.What's your Gender?*

2.How old are you?*

3.What is the city you currently live in?*

4.What is your Education Background?*

5.What's your occupation?*

6.How many people in your family?*

7.What is your householder income level now (per month)?*

8.Your expense on living per month (in percentage of your income)?*

9.Your expense on food per month (in percentage of your income)?*

10.Your expense on shopping per month (in percentage of your income)?*

11.Your expense on travel per month (in percentage of your income)?*

12. Are you willing to purchase luxury goods in the future?*

13. In your first mind, Luxury goods is*

14.What are the most important characteristics of Luxury goods in your mind? *

（Multi-choice）

15.What risk do you think will take place after purchasing? *

(Multi-choice)

16. How do you get the luxury goods information? (Multi-choice)*

17. According to you, the level of awareness about the luxury goods is?*

18.How do you get the luxury goods information? (Multi-choice)*

19.What's your main purpose of purchasing luxury goods? *

(Multi-choice)

20.What could be the additional motivation for purchasing luxury goods of you? *

(Multi-choice)

21. Do you think luxury good is necessary for you?*

22. Do you agree with the statement of “luxury products could make others respects you”?*

23.Luxury goods always labelled as "High Price", do you agree?*

24.What is the maximum price would you accept on a Luxury goods comparing to similar normal products?*

25. What is the usual time interval between you deciding to buy luxury goods and you buy it?*

26.When you decided to purchase a product, what factor would you concern the most? (Multi-choice)*

（可多选）

27. If you want to go to a luxury store, which factors will have positive effect on your decision making (physical surrounding)? (*

（可多选）

28.If you arrived at the luxury store, which factors will have positive effect on your decision making (social surrounding)? (Mult*

（可多选）

29.Who would influence you when you making decision? (Multi-choice)*

（可多选）

30.Would you suggest your friend/ family to purchase luxury goods?*

31. How much would you like to purchase counterfeits of luxury goods in the future?*

32."I will buy counterfeits because I only pay attention to the design and style of the product rather than the social status"*

33."I would like to buy counterfeits because I can change the style frequently in order to seek va*

34. I will buy counterfeit products because*

（可多选）

35."I won't buy counterfeits because genuine goods have irreplaceable positionwhen seek high personal gratification."*

36.""I won't buy counterfiets because I think the quality of counterfiets would be poor because of its low price"*

(您在下列哪种程度上同意或不同意以上陈述?)

37."I won't buy counterfeits because I have the ability to buy genuine designer brands to reflect my status and wealth."*

(您在下列哪种程度上同意或不同意以上陈述?)

38."I won't buy counterfeits because it is incompatible with my social class position and the values of my social group."*

(您在下列哪种程度上同意或不同意以上陈述?)