电视购物消费调查问卷

您好！万分感谢您在百忙中抽出时间来接受我的问卷调查。我是一名在读研究生，正在进行关于“消费者电视购物心理分析”的课题研究，为了了解电视购物的用户响应程度，以便更好地研究这种正走进千万家庭的购物方式。希望能得到您的支持。本次调研所得资料只用于学术研究，请放心填写。
再次感谢您的参与和支持！

1.Have you ever had any shopping experience via television SHOPPING CHANNELS?*

Yes

Never

Never, but will try

2.Which way do you normally shop on a TV SHOPPING CHANNEL?*

Order Hotline

Official Website

118114

Never tried TV shopping

3.If you never tried TV SHOPPING, why not? (MULTIPLE CHOICE)*

Don’t really know about it

Don’t trust products they are selling

Don’t watch TV often

Too complicated

Personal safety reason

Other reasons

4.Which SHOPPING CHANNELS did you hear about? (MULTIPLE CHOICE)*

Happigo Home Shopping Co,Ltd.

Acorn International, Inc.

Eastern CJ Shopping Co,Ltd.

NONE of them

6.Are you interested in shopping via SHOPPING CHANNELS?*

7.In general, what do you think the advantages are of TV shopping? (MULTIPLE CHOICE)*

Both benefit for suppliers and consumers

Quality products with low prices

Convenient, shop without going out

More choice of product, and product ranges are common for life necessary

Selling special products and hard to be found in the normal market

Less searching time

Others

8.If you will buy products via a shopping channel, what kind of product you would like to buy mostly? (MULTIPLE CHOICE)*

Beauty & Personal care

Sports & Leisure

Home & Furniture

Womenswear & Menswear

Home Electrical

Luxury products (Jewellery, watches or High brand goods)

9.How much do you TRUST TV shopping channels?*

10.Would you trust a product because of its celebrity spokesperson?*

11.What do you think of the PRICE of products that are sold via shopping channels?*

12.Generally speaking, what are main problems for shopping channels? (MULTIPLE CHOICE)*

Not clear product introduction

Real product is different with it advertising

Bad services

Random delivery time

Hard to refund

Bad after services

Others

13.Generally speaking, what do you think about the advertising on TV shopping channel? (MULTIPLE CHOICE)*

Real, impersonal and trustable

Exaggerated and misleading customers

Inveracious advertising and deceiving customers

Others

14.What is your comment about product quality and capability that are sold via shopping channels? (MULTIPLE CHOICE)*

Good quality and nice performance

Delivered goods not match their description or quantity

Delivered goods are not new or well using

Delivered goods without producer name, producer address and registered code

Not as good as the advertising showed

Without basic functions when compare with similar products sold in market

Others

15.What is your comment about AFTER SERVICES of shopping channels?*

Good after services

Poor after services

Supplier and TV channel pass the buck to each other

High cost of after services (e.g. money and time)

Others

16.Which ways do you think to perfect the TV shopping in the future? (MULTIPLE CHOICE)*

TV Channel should take all jural responsibilities

Government should enact related laws

Journalist should supervise this industry

Should supervised by government administration

Select more suppliers with high reputation

Self-discipline and set higher market entry barrier

Others

17.Do you only trust the SHOPPING CHANNEL run by CCTV China and not others run by local city TV channels?*

Yes

Not sure

18.Which type of TV shopping ADVERTISING do you trust more? (MULTIPLE CHOICE)*

Talk show

Product demonstrations

Celebrity recommended

Specialist Interview

Product comparison effect

Others

19.During TV shopping, do you NOT want your private information to be recorded (e.g. ID number, mobile number, address, etc.)?*

20.Do you think TV shopping provides an unuseful service?*

21.Do you think shopping via TV shopping channel is complex? If so, why? *

Not complex at all

Need to register

Payment system is too complex

Need to require and open the online banking

Payment cannot deliver immediately

Extra charge when pay by credit card

Others

22.Your gender*

Male

Female

1.Have you ever had any shopping experience via television SHOPPING CHANNELS?*

2.Which way do you normally shop on a TV SHOPPING CHANNEL?*

3.If you never tried TV SHOPPING, why not? (MULTIPLE CHOICE)*

4.Which SHOPPING CHANNELS did you hear about? (MULTIPLE CHOICE)*

5.How often do you shop via SHOPPING CHANNELS? *

6.Are you interested in shopping via SHOPPING CHANNELS?*

7.In general, what do you think the advantages are of TV shopping? (MULTIPLE CHOICE)*

8.If you will buy products via a shopping channel, what kind of product you would like to buy mostly? (MULTIPLE CHOICE)*

9.How much do you TRUST TV shopping channels?*

10.Would you trust a product because of its celebrity spokesperson?*

11.What do you think of the PRICE of products that are sold via shopping channels?*

12.Generally speaking, what are main problems for shopping channels? (MULTIPLE CHOICE)*

13.Generally speaking, what do you think about the advertising on TV shopping channel? (MULTIPLE CHOICE)*

14.What is your comment about product quality and capability that are sold via shopping channels? (MULTIPLE CHOICE)*

15.What is your comment about AFTER SERVICES of shopping channels?*

16.Which ways do you think to perfect the TV shopping in the future? (MULTIPLE CHOICE)*

17.Do you only trust the SHOPPING CHANNEL run by CCTV China and not others run by local city TV channels?*

18.Which type of TV shopping ADVERTISING do you trust more? (MULTIPLE CHOICE)*

19.During TV shopping, do you NOT want your private information to be recorded (e.g. ID number, mobile number, address, etc.)?*

20.Do you think TV shopping provides an unuseful service?*

21.Do you think shopping via TV shopping channel is complex? If so, why? *

22.Your gender*

23.Your age range*

24.Your education level*

25.Your occupation state*